Htc Case Study Solution

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School strategic management case study by David B. Yoffie and Renee Kim on Taiwan-based HTC Corp., the world’s fourth largest smart-phone manufacturer. The case focuses on HTC’s competitive strategy and its efforts to emerge as a global brand against big name established players such as Apple, Samsung and Nokia. The paper includes problem definition, problem analysis with Five Forces and SWOT, discussion of alternatives, recommendation and outline of implementation plan. APA Style, 12 pages, 8 footnotes, 5 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

TAGS: Harvard business case study case solution, HTC brand management, corporate strategy market positioning competitive analysis, iphone, smart phones, mobile phones, droid

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A Case Study on HTC Corporation A case study on HTC Corp. Introduction HTC Corporation (HTC) formerly, High Tech Computer Corporation is a manufacturer of smartphones and tablets. The company focuses on the designs, develops, manufactures, and sells smart hand-held devices, such as, personal digital assistants (PDAs), smartphones, and other related components. The company also designs Microsoft mobile platform, including interface software, operating systems, human machine interface and application software. It markets and sells products under its own brand name. The company's portfolio of hand-held devices provides custom-made solutions to telecommunications clients and retail partners across Europe, Americas and Asia. HTC was founded in May 1997 by Ht Cho and Cher Wang. Cho was an engineer (digital equipment corp.) with a solid reputation for keen attention to detail and quality and his partner Cher Wang hailed from the legendary Wang family in Taiwan. Wang began running her own company, Via technologies in 1984 and was also identified by Forbes as among the world’s top 20 most powerful women in 2011. HTC initial business plan was to manufacture notebook computers. Due to the costs involved with the manufacture of the notebook computers HTC had to change its strategy and start on to manufacture handheld computer like devices. The major breakthrough for HTC came in 2000 with the iPAQ a PDA (personal digital assistant) that HTC engineered and designed for Compaq computer. Business people loved the iPAQ the first color- screened PDA that ran on Microsoft windows CE platform. The 1

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