Slideshow made in ProShow Producer 8
Today’s guest post comes from photographer and author David FitzSimmons
The key to launching a new book is widespread media presence. While reviews in magazines, newspapers, and trade journals are important, many publishers introduce new titles with a book trailer, something that can be easily created with ProShow.
Like a movie trailer, a short focused video about a new title can capture people’s attention and motivate them to pick up a copy; the key, however, is telling a bit about your work but not too much, and doing it in an engaging, dynamic way.
The trailer for my new book, Wakem the Rooster: Up All Night, was produced in ProShow. Our goal in putting the show together was to use strong visuals to demonstrate the theme of the book, to offer glimpses of the brilliant barnyard illustrations, and to highlight the book and its creators’ credentials. All of this, of course, is pointed toward getting people to go out and get the book.
Most picture books are thirty-two pages long. To keep the approximately two and one-half minute trailer moving at an engaging pace, we showed most of the artwork, albeit briefly and sometimes just showcasing only portions of scenes.
The trailer begins with a bold title, accompanied by opening bars of lively banjo-plucking music. Next comes a full view of the book’s cover. Strong, early views of the title and then the cover help make it clear what the book trailer is all about: a barnyard-based children’s picture book.
After establishing the subject, the trailer moves to the central problem of Wakem the Rooster: the book’s ebullient bird loves singing so much that he begins singing all day long…and then late into the night. Wakem eventually gets his days and nights mixed up and, as you can imagine, keeps everybody up all night.
As a change from the full-color images, we created silhouettes of Wakem singing, one in black and white and reversed out in white and black. The voiceover asks the book’s key question: “What happens when a rooster gets his days and nights mixed up?” During the words “mixed up,” the black and white/white and black silhouettes flash back and forth, creating a sense of confusion for the viewer that replicates the barnyard pandemonium.
Viewers then get a chance to see Wakem singing as two-page spreads are displayed with loud “cock-a-doodle-doos” screeching over them as text and on the sound track. The crowing is repeated to help highlight the now annoying crowing that is causing the farm animals to be up all night.
The middle section of the video hints at the book’s solution. Wakem turns to three friends – dog, cat, and wise old owl – for advice. Owl ultimately suggests “counting sheep.” The book’s theme is revealed: “Wakem the Rooster: Up All Night allows young readers to join Wakem the Rooster as he searches for his friends…and balance in his life.”
Of course, the solution to Wakem’s wake-sleep inversion is not as easy as just enumerating sheep. The trailer reaches its high point as the voice over asks, “Can a clever twist on age-old advice save the day?”
The trailer ends with credentials. References to author awards and Richard Cowdrey’s distinction of being a New York Time’s #1 best-selling illustrator precede book blurbs by three nationally known children’s writers:
“David FitzSimmons tells a sweet story of friendship and cooperation among farm animals…Richard Cowdrey’s animals are so appealing you will want to take them all on home with you.” -Ted and Betsy Lewin
“Delightful illustrations plus a gentle message about the importance of sleep add up to a picture book worth crowing about!” -Yona Zeldis McDonough, Author of The Bicycle Spy
“A sure parent’s choice when their “days and nights” seem to be mixed up.” -Tim Bowers, New York Times Best-selling children’s book illustrator
Like a movie trailer, the goal of a book video is to use catchy visuals, engaging music, arresting sound effects, and well-written narration to motivate viewers to take the next step: get a copy of the book. To achieve these goals, keep these five things in mind:
- Ask yourself what your purpose is in creating the trailer. In our case, we want to motivate parents and grandparents to buy a copy of the book.
- Write down an outline of the visuals with their accompanying music, sound effects, and voice overs. Visuals will be the most important part of the show.
- Ask family, friends, colleagues, professional editors, and marketing experts to comment on your plan. Make revisions.
- Create a catchy show that complements the work and your goals for the work. Then have family, friends, colleagues, and visual experts offer feedback. Make more revisions.
- Finally, share your trailer through social media, newsletters, posts of reviewers, online retailer pages (such as an Amazon author page), and other outlets that will embed or link to your show.
To see more about Wakem the Rooster: Up All Night, visit the book’s web site www.wakemtherooster.com, where, of course, the trailer is prominently featured.
Illustrations copyright Richard Cowdrey 2017. All rights reserved.
David FitzSimmons is a Sigma Pro photographer and prize-winning author. His Curious Critters children’s picture books have won 12 national book awards and sold 200,000 copies. David travels across North America teaching photographers how to improve their craft and working with school children, helping them connect to nature through photography. You can see more of David’s work at www.fitzsimmonsphotography.com.
Category: For Photographers, ProShow How-To's, Spotlighted Shows
Tags: book trailer, how-to, ProShow 8, proshow producer, spotlighted show
When We Wake by Karen Healey
Tegan's first reaction was to flee. In her previous life, Tegan was involved in parkour and so she uses that skill to try to escape the building she is being kept in. She ends up at a talk in progress by Dr. Carmen who rescues her and takes her back to the research compound. When Tegan realizes that she is not going to be allowed to leave, she goes on a hunger strike for five days. Eventually Dr. Carmen (Marie) and Colonel Trevor Dawson who is in charge of the program agree to allow Tegan to attend school and live on the outside with Dr. Carmen. They arrange for Tegan to attend the Elizabeth Murdoch Academy and after she is accosted by a journalist, to have two body guards, Master Sergeant Gregor Petrov and Sergeant Zaniesha Washington.
To help her assimilate into school, a fellow student, Bethari Miyahputri, is assigned to Tegan. Her first day at school sees Tegan meet a fellow "immigrant" to Australia, Abdi Taalib, who is in the country on a "Talented Alien visa". Abdi is a "Thirdie", someone who is from a Third World country. After a brief misunderstanding, when Tegan attends music class, Abdi breaks his silence and sings with her as she plays guitar.
When an Inheritor of the Earth protester confronts Tegan in a Catholic church where she has stopped to say some prayers, he tells her that she is being used by the military and to research "Ark Pro...". The protester is killed by Tegan's bodyguard before he can finish but Tegan decides that she needs to know more about this future society and who the protesters are.
Certain that her own computer is not secure, Tegan uses Bethari's computer to research life in the 22nd century and to find out what the Inheritor was trying to tell her. She discovers that there is some kind of top secret military project called Ark Project and is given a list of addresses, one of which is in Victoria and close to the army base. Tegan sets up a "sleepover" Bethari and Joph, who is a classmate at Elizabeth Murdoch Academy. While Bethari and Tegan check out the location near the army base, Joph stays at Bethari's house to help the other two avoid detection. Tegan and Bethari discover that the abandoned warehouse is a cover for some kind of top secret military operation but are unable to discover exactly what that is.
Meanwhile Dawson sets up an interview with journalist Carl Hurfest to try to get some positive press for Tegan who has been labeled the "Living Dead Girl". However, the interview goes badly when Tegan criticizes the Australian government over its treatment of immigrants and not being willing to share its resources with "thirdies" as people from the Third World are known. This PR disaster causes Dawson to order her to be handcuffed and taken back to the concrete army bunker. But Dr. Cameron intervenes, knocking Dawson unconscious and helping Tegan to escape.
Tegan meets up with Bethari, Abdi, and Joph. They decide that they need to find the truth about the mysterious warehouse. But what Tegan uncovers changes everything and reveals the truth about her existence and the life she is leading in the 22nd century.
In When We Wake, author Karen Healey has crafted a sort of science fiction version of the Sleeping Beauty fairytale. However, instead of a helpless young woman who is rescued by a dashing knight as we've come to know through Disney, we have a heroine who is both capable and strong. Revived after 100 years, Tegan is determined to forge her own life in a world that is very different from the one she lived in a century ago and yet has many of the same problems. To accomplish this she stands up for herself from the very beginning, taking on Colonel Dawson so that she can start her second life essentially where she left off. But it turns out that the motives behind Tegan's revival are more sinister than she ever imagined.
Religious themes permeate this novel. Healey asks her readers to consider the question of what happens after the body dies because this is a question that 22nd century society is now struggling with after the revival of Tegan. The heroine of the novel, Tegan is a Roman Catholic - though not a particularly well-informed one. There's mention of a Fourth Vatican Council which reformed women's equality, likely a euphemism for women priests.Tegan prays to the Blessed Virgin Mary, but mostly she seems to have a superficial understanding of her faith and certainly no theological understanding of the deeper questions that her revival brings about. And that's fine - she is after all a sixteen year old girl struggling to come to terms with what has happened with her.
The author asks her readers to consider the question of whether or not a human being having been declared dead, subsequently frozen and then revived a century later has a soul. It is integral to her story because those against the research being done, the cult known as the Inheritors of the Earth, consider such a thing a moral abomination and an affront to the will of God. They believe Tegan does not have a soul but is only a body, a shell of what she was. They therefore believe she should end her life and return to God. When captured and confronted by the leader of the cult, a bizarre man who calls himself The Father, Tegan doesn't have an answer which is also understandable since it's a question . Mainly because her situation is implausible.
From a Catholic perspective, metaphysically what has happened to Tegan is likely impossible, although there are precedents in scripture; Lazarus was brought back to life after three days in the tomb, and the apostles were also given the power to raise people from the dead. But miracles aside, Catholics believe that all persons upon death, will face an immediate judgement by God - called the Particular Judgement. When the physical body is dead, the soul separates from the body and goes before God. Once judged, the soul either goes to heaven, hell or to purgatory for purification. A soul cannot return to its body after judgement unless by the will of God.
Despite the metaphysical impossibility that this story is based on, I was interested to see what Healey would do with the interesting scenario she had created for this novel. Unfortunately, the reason behind Tegan's revival is not unique (humanity wants to flee the planet) and nor is the constant message throughout the book about widespread ecological disaster that has befallen most of the planet and fundamentalist war in America. It all felt somewhat unimaginative despite the novel's great cover. However, there is the promise of a blossoming romance between Tegan and Abdi and as well as more conflict between Tegan and the agency that revived her.
Tegan's story is told as a narrative video which she broadcasts to make her story and the government conspiracy known to the world at large. The ending is the perfect setup for the next installment in this series.
The novel has a great book trailer - one of the better ones lately:
When We Wake by Karen Healey
New York: Little, Brown Books for Young Readers 2013